Creating customer evangelists: how loyal customers become a volunteer sales force

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Publisher:
Dearborn Trade Pub.,
Pub. Date:
[2003]
Language:
English
Description
For the first time in paperback, a revised edition of the book that launched the term "customer evangelism" and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken "evangelists" for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism.Creating Customer Evangelistsexplains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success. Creating Customer Evangelistsis the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.
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ISBN:
9780793155613
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Grouping Information

Grouped Work ID953b5bd0-5c7a-85f6-c090-3a0a26cbeb6f
Grouping Titlecreating customer evangelists how loyal customers become a volunteer sales force
Grouping Authormcconnell ben
Grouping Categorybook
Last Grouping Update2018-10-10 01:06:21AM
Last Indexed2020-01-22 03:40:25AM

Solr Details

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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b21460085BookBooksEnglishDearborn Trade Pub., [2003]x, 214 pages : illustrations ; 24 cm.
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subject_facetCustomer relations
Relationship marketing
title_displayCreating customer evangelists : how loyal customers become a volunteer sales force
title_fullCreating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba
title_shortCreating customer evangelists
title_subhow loyal customers become a volunteer sales force
topic_facetCustomer relations
Relationship marketing