Guerrilla marketing for nonprofits: 250 tactics to promote, recruit, motivate, and raise more money

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Publisher:
Entrepreneur Press,
Pub. Date:
[2010]
Language:
English
Description
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information--allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money--no matter the state of their finances. * Introduces the "seven golden rules" for fundraising success and recruiting volunteers * 200 proven weapons of Guerrilla Marketing customized for nonprofits * Covers publicity and social media tactics specific to the nonprofit community * Concepts are illustrated through real-world examples and comparison tables
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ISBN:
9781599183749
9781613080078
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Grouping Information

Grouped Work ID6a3e0285-01dd-9086-8084-2af4fd71adb5
Grouping Titleguerrilla marketing for nonprofits 250 tactics to promote recruit motivate and raise more money
Grouping Authorlevinson jay conrad
Grouping Categorybook
Last Grouping Update2019-09-29 02:07:29AM
Last Indexed2019-11-21 05:00:59AM

Solr Details

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accelerated_reader_reading_level0
auth_author2Adkins, Frank.
Forbes, Chris.
authorLevinson, Jay Conrad.
author2-roleAdkins, Frank.
Forbes, Chris.
hoopla digital.
author_displayLevinson, Jay Conrad
available_at_gcldGRC Granby Library
detailed_location_gcldGRC Granby Non-Fiction
display_descriptionThe Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information-allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money-no matter the state of their finances. - Introduces the 'seven golden rules' for fundraising success and recruiting volunteers - 200 proven weapons of Guerrilla Marketing customized for nonprofits - Covers publicity and social media tactics specific to the nonprofit community - Concepts are illustrated through real-world examples and comparison tables
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last_indexed2019-11-21T12:00:59.603Z
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primary_isbn9781599183749
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record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b30077886BookBooksEnglishEntrepreneur Press, [2010]xxiv, 336 pages ; 23 cm.
hoopla:MWT11784205eBookeBookEnglishEntrepreneur Press, 2010.1 online resource
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b30077886.i57783482On ShelfOn Shelffalsetruetruefalsefalsetrue128, 129, 130, 126, 127
subject_facetElectronic books
Nonprofit organizations -- Marketing
title_displayGuerrilla marketing for nonprofits : 250 tactics to promote, recruit, motivate, and raise more money
title_fullGuerrilla marketing for nonprofits : 250 tactics to promote, recruit, motivate, and raise more money / Jay Conrad Levinson, Frank Adkins, and Chris Forbes
Guerrilla marketing for nonprofits : 250 tactics to promote, recruit, motivate, and raise more money [electronic resource] / Jay Conrad Levinson, Frank Adkins, and Chris Forbes
title_shortGuerrilla marketing for nonprofits
title_sub250 tactics to promote, recruit, motivate, and raise more money
topic_facetElectronic books
Marketing
Nonprofit organizations